Creating a Pin sounds simple, and technically it is. You upload an image, hit publish, and it goes live. But there’s a difference between just posting a pretty picture and creating a Pin that actually gets clicked, saved, and shared. This guide walks through exactly how to make a Pin on Pinterest, step by step, along with the small details that separate an average Pin from one that performs well.<\/p>\n
A Pin is the basic piece of content on Pinterest. It’s usually an image or short video, paired with a title, a description, and a link. When someone clicks on a Pin, they’re either taken to a bigger version of the image on Pinterest, or, if a link is attached, straight to a website, product page, or blog post.<\/p>\n
Think of a Pin less like a social media post and more like a small, clickable ad for whatever it’s linking to. Pinterest works a lot like a search engine, so people are usually looking for something specific, whether that’s a recipe, an outfit idea, or a DIY project, and a well-made Pin is what helps your content show up for that search.<\/p>\n
Before you jump into the Pin creation tool, it helps to have these ready:<\/p>\n
Having these ready before you start means you’re not scrambling mid-upload trying to figure out what to write.<\/p>\n
That’s the process from start to finish. The parts that actually make a difference happen in the details, which is what the rest of this guide covers.<\/p>\n
Your title is one of the first things Pinterest uses to understand what your Pin is about, and it’s also one of the first things a person reads before deciding to click. A good title is specific and clear rather than vague or clever.<\/p>\n
Compare these two examples:<\/p>\n
The second one tells you exactly what you’re getting, who it’s for, and includes a natural keyword (“vegan pasta”) that someone might actually search for.<\/p>\n
The description gives you more room to explain what the Pin is about and to naturally include a few relevant keywords. Aim for one to three sentences that read like a normal, helpful sentence rather than a stuffed list of keywords.<\/p>\n
A good description usually answers: what is this, who is it for, and what will they get out of clicking it?<\/p>\n
Example: “A simple 20-minute vegan pasta recipe using pantry staples, perfect for weeknight dinners when you’re short on time. Includes a full ingredient list and step-by-step instructions.”<\/p>\n
Avoid cramming in every possible keyword variation. Pinterest’s system, and real readers, both respond better to descriptions that sound natural.<\/p>\n
The destination link field is where you paste the URL you want people to land on after clicking your Pin. This should go directly to the relevant page, not just your homepage. If your Pin is about a specific recipe, link straight to that recipe post, not your blog’s main page.<\/p>\n
A mismatched link, where the Pin promises one thing but the link leads somewhere unrelated, is one of the fastest ways to lose trust with both Pinterest and your audience.<\/p>\n
Choose the board that most closely matches the topic of your Pin. If you have a board called “Easy Weeknight Dinners” and you’re posting a quick pasta recipe, that’s a clear match. Avoid dropping a Pin into a board that’s only loosely related just because it’s convenient.<\/p>\n
The right board helps Pinterest understand the context of your Pin, and it also keeps your boards organized and genuinely useful for people browsing them.<\/p>\n
A few basics go a long way when it comes to design:<\/p>\n
Keywords help Pinterest understand what your Pin is about and who to show it to. The most natural places to include them are the title, the description, and sometimes the text overlay on the image itself.<\/p>\n
The key word here is natural. Instead of writing “vegan pasta vegan dinner vegan recipe vegan weeknight meal,” just write normal sentences that happen to include the phrases people would actually search for. If you want a deeper walkthrough of finding the right keywords, that’s covered in our full guide to Pinterest keywords for beginners.<\/p>\n
A good Pin isn’t just a nice picture, it’s a small piece of content with a clear job to do: get someone to click and find what they’re looking for. Once you get the basics down, like using vertical images, writing clear titles, and linking to the right page, creating Pins becomes a quick and repeatable process rather than something you have to overthink every time.<\/p>\n
A vertical image with a 2:3 ratio works best, which usually means around 1000 pixels wide by 1500 pixels tall.<\/p>\n
Yes. You can publish a Pin without a destination link, though adding one is useful if your goal is to drive traffic somewhere.<\/p>\n
No, it’s optional. Some Pins perform well with just a strong photo, while others benefit from a short text overlay that clarifies what the Pin is about.<\/p>\n
There’s no strict rule, but posting a small, consistent number of fresh Pins regularly tends to work better than posting a large batch once and then going quiet.<\/p>\n
Yes. You can go back into the Pin at any time to update the title, description, link, or board.<\/p>\n","protected":false},"excerpt":{"rendered":"Learn how to create a Pinterest Pin the right way, from uploading your image to writing a title, description, and link that actually get clicks.\n","protected":false},"author":1,"featured_media":141,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"yst_prominent_words":[],"class_list":["post-136","post","type-post","status-publish","format-standard","has-post-thumbnail","category-pinterest-marketing"],"_links":{"self":[{"href":"https:\/\/keywordtopin.com\/blog\/wp-json\/wp\/v2\/posts\/136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/keywordtopin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/keywordtopin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/keywordtopin.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/keywordtopin.com\/blog\/wp-json\/wp\/v2\/comments?post=136"}],"version-history":[{"count":1,"href":"https:\/\/keywordtopin.com\/blog\/wp-json\/wp\/v2\/posts\/136\/revisions"}],"predecessor-version":[{"id":142,"href":"https:\/\/keywordtopin.com\/blog\/wp-json\/wp\/v2\/posts\/136\/revisions\/142"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/keywordtopin.com\/blog\/wp-json\/wp\/v2\/media\/141"}],"wp:attachment":[{"href":"https:\/\/keywordtopin.com\/blog\/wp-json\/wp\/v2\/media?parent=136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/keywordtopin.com\/blog\/wp-json\/wp\/v2\/categories?post=136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/keywordtopin.com\/blog\/wp-json\/wp\/v2\/tags?post=136"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/keywordtopin.com\/blog\/wp-json\/wp\/v2\/yst_prominent_words?post=136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}